Privacy Policy

Overview

XLR8ed Learning Ltd. (“XLR8ed Learning,” “we,” “us,” or “our”) is committed to protecting your personal information and being transparent about how we collect, use, and disclose it. This Privacy Policy describes our practices with respect to personal information collected through our website at xlr8edlearning.ca and our learning management system at tradeexamprep.ca (together, the “Service”).

This Privacy Policy is governed by Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL). By using our Service, you agree to the collection and use of your information as described in this Privacy Policy.

1. Definitions

Account

means a unique account created for you to access our Service.

Company

refers to XLR8ed Learning Ltd., Greater Sudbury, Ontario, Canada.

Cookies

are small files placed on your device by a website that store information about your browsing activity and preferences.

Device

means any device used to access the Service, including a computer, smartphone, or tablet.

Personal Information

means any information about an identifiable individual, as defined under PIPEDA.

Service

refers to the XLR8ed Learning website at xlr8edlearning.ca and the learning management system at tradeexamprep.ca.

Service Provider

means any third party that processes data on our behalf to support the delivery of the Service.

Usage Data

means data collected automatically through your use of the Service, such as pages visited, time spent, and device information.

You

means the individual accessing or using the Service.

2. Information We Collect

2.1 Personal Information You Provide

When you use our Service, we may collect the following personal information that you provide directly:

• Full name
• Email address
• Course purchase and enrolment history
• Exam report data submitted through the Exam Report Analysis Tool (task area scores from your government-issued Red Seal exam report)
• Communications you send us, including support requests and exam-related questions

We do not collect your physical mailing address or phone number as part of our standard enrolment process.

2.2 Payment Information

When you make a purchase, payment is processed securely by WooPayments (provided by Automattic, Inc.). XLR8ed Learning does not store or have access to your credit card details. All payment processing is handled directly by WooPayments in accordance with PCI-DSS standards. WooPayments’ privacy policy is available at automattic.com/privacy/.

2.3 Usage Data

We automatically collect certain information when you use our Service, including:

• IP address
• Browser type and version
• Pages visited and time spent on each page
• Date and time of visits
• Device type and operating system
• Referring URLs

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Service. See Section 6 for full details.

2.5 Exam Report Analysis Tool

When you use our Exam Report Analysis Tool, you provide task area scores from your government-issued Red Seal exam report. This information is used to generate your personalised study plan and deliver it to your email address. If you provide marketing consent, your email address may be added to a Mailchimp marketing list. Your exam report data is not shared with any third party beyond what is necessary to deliver the analysis to you.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To provide and manage the Service — including processing your enrolment, granting course access, and managing your account on our learning management system.
• To deliver course-related communications — including purchase confirmations, enrolment details, course access notifications, and subscription renewal reminders.
• To deliver the Exam Report Analysis Tool — including generating your personalised study plan and delivering it by email.
• To provide client support — including responding to your questions, helping you with your study plan, and assisting with exam preparation advice.
• To send marketing communications — only where you have provided express consent in accordance with CASL. You may withdraw your consent at any time. See Section 8 for details.
• To improve our Service — including analysing how the Service is used, identifying areas for improvement, and measuring the effectiveness of our courses and content.
• To comply with legal obligations — including retaining records as required by applicable law.
• For business continuity — in the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• With Service Providers — We share information with third-party service providers who assist us in operating the Service. These providers are listed in Section 7 and are contractually required to protect your information and use it only for the purposes for which it was shared.
• With our learning management system — When you purchase a course, your enrolment information is passed to our Moodle learning management system at tradeexamprep.ca via Edwiser Bridge to create or update your course access.
• As required by law — We may disclose your information if required to do so by law or in response to a valid request from a public authority, such as a court or government agency.
• To protect rights and safety — We may disclose your information where we believe it is necessary to protect the rights, property, or safety of XLR8ed Learning, our clients, or others.
• With your consent — We may share your information for any other purpose with your explicit consent.

5. Retention of Your Personal Information

We retain your personal information for as long as is necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law. When your information is no longer needed, we take reasonable steps to destroy or de-identify it securely.

Usage data is generally retained for a shorter period unless it is needed for security, service improvement, or legal compliance purposes.

6. Cookies

6.1 Types of Cookies We Use

• Necessary Cookies (Session) — Essential for the operation of the Service. These cookies authenticate users, maintain your session, and enable core features. The Service cannot function properly without them.
• Cookie Acceptance Cookies (Persistent) — Record whether you have accepted the use of cookies on our website.
• Functionality Cookies (Persistent) — Remember your preferences, such as your language selection, so you do not have to re-enter them on each visit.
• Language Cookies (Persistent) — Set by WPML to remember your language preference between visits when switching between English and French content.
• Analytics and Performance Cookies (Persistent, Third-Party) — Used to collect information about how visitors use the Service. This information is used to improve the Service and measure performance. See Section 7.1 for details.
• Marketing and Remarketing Cookies (Persistent, Third-Party) — Used to deliver relevant advertising to you after you have visited our Service. See Section 7.3 for details.

6.2 Managing Cookies

You can instruct your browser to refuse all cookies or to notify you when a cookie is being sent. However, refusing cookies may affect your ability to use certain features of the Service. Mobile device settings may also allow you to limit ad tracking — refer to your device’s help documentation for details.

7. Third-Party Service Providers

7.1 Analytics

Google Analytics 4 (GA4) — We use Google Analytics 4 to monitor and analyse how our Service is used. All analytics tags are managed through Google Tag Manager. Google uses the data collected to generate reports on website activity. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout. Google’s privacy policy is available at policies.google.com/privacy.

7.2 Email and Marketing

Mailchimp — We use Mailchimp, provided by The Rocket Science Group LLC, to manage and send marketing emails to subscribers who have provided express consent. Mailchimp’s privacy policy is available at mailchimp.com/legal/privacy/. If you have provided consent and wish to unsubscribe, you may do so at any time using the unsubscribe link in any marketing email or by contacting us at client.support@xlr8edlearning.ca.

YaySMTP — We use YaySMTP to handle the delivery of transactional emails, including purchase confirmations, course access details, and Exam Report Analysis Tool delivery emails.

7.3 Advertising and Remarketing

Google Ads — We use Google Ads to display advertising to visitors who have previously visited our Service. You can opt out of personalised Google advertising by visiting Google’s Ads Settings at google.com/settings/ads. Google’s privacy policy is available at policies.google.com/privacy.

Meta Pixel — We use Meta Pixel to measure the effectiveness of our advertising on Meta platforms (including Facebook and Instagram) and to deliver relevant advertising to audiences who have expressed interest in our Service. You can learn more about Meta’s data practices and opt-out options at facebook.com/privacy/explanation. You may also opt out through the Digital Advertising Alliance of Canada at youradchoices.ca.

7.4 Live Chat

Tidio — We use Tidio to provide live chat support on our website. Tidio may collect information including your IP address, browser type, and the content of your chat conversations. Tidio’s privacy policy is available at tidio.com/privacy-policy/.

7.5 Learning Management System

Moodle (tradeexamprep.ca) — Our courses are delivered through a Moodle learning management system hosted on a dedicated server. When you purchase a course, your name, email address, and enrolment details are transferred to Moodle via Edwiser Bridge to create and manage your course access. Your course activity, progress, and performance data are stored within the Moodle platform.

8. Marketing Communications and CASL Compliance

XLR8ed Learning complies with Canada’s Anti-Spam Legislation (CASL). We will only send commercial electronic messages — including newsletters, promotional offers, and course updates — to individuals who have provided express consent.

You may provide consent by:

• Checking the opt-in box in the Exam Report Analysis Tool
• Opting in through any other consent mechanism on our Service

You may withdraw your consent at any time by:

• Clicking the unsubscribe link in any marketing email we send
• Contacting us at client.support@xlr8edlearning.ca

Withdrawing consent will not affect the delivery of transactional communications related to your course enrolment, such as purchase confirmations and course access notifications.

9. Your Rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete personal information
• Request deletion of your personal information, subject to legal retention requirements
• Withdraw consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice

To exercise any of these rights, contact us at client.support@xlr8edlearning.ca. We will respond to your request within a reasonable timeframe and in accordance with our obligations under PIPEDA.

Please note that we may need to retain certain information to comply with legal obligations, resolve disputes, or enforce our agreements.

10. Children’s Privacy

Our Service is intended for adults preparing for Red Seal certification exams. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe that a person under 18 has provided us with personal information, please contact us at client.support@xlr8edlearning.ca and we will take steps to remove that information from our records.

11. Security of Your Personal Information

We implement commercially reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee the absolute security of your personal information and encourage you to take appropriate steps to protect your account credentials.

12. Transfer of Your Personal Information

Your personal information may be processed and stored on servers located outside of Canada, including servers operated by our third-party service providers such as Google, Automattic (WooPayments), and Mailchimp. By using our Service, you consent to the transfer of your information to these locations. We take reasonable steps to ensure that any transfer of personal information is subject to appropriate safeguards consistent with this Privacy Policy and applicable Canadian law.

13. Links to Other Websites

Our Service may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly encourage you to review the privacy policy of every website you visit.

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Canada and the Province of Ontario. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of the Province of Ontario.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the “Last Updated” date at the top of this page and, where appropriate, by sending a notice to the email address associated with your account or by displaying a prominent notice on our website.

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after any changes are posted constitutes your acceptance of the updated Privacy Policy.